White-label
From inquiry to launch.
A new brand becomes a live, isolated tenant through a short, repeatable process. The platform handles the infrastructure; the operator owns the brand.
The process
Five steps to a live brand.
- 01
Inquiry
You tell us what you operate and what you're planning. We align on scope, and the platform owner prepares a tenant.
- 02
Tenant provisioning
The platform owner creates the tenant — an isolated database and scope, provisioned from the same core that runs every other brand.
- 03
Brand identity in the back office
Your team sets logo, colours, favicon and SEO metadata, and begins authoring content across the locales you need. The brand-neutral frontend becomes yours.
- 04
Domain wiring
A primary domain is connected and verified for the brand; mirror domains can be added. SEO automation begins working against the primary domain.
- 05
Launch
The brand goes live on the shared platform. Restarts and deployments are handled centrally; your team keeps working in its own isolated scope.
Responsibilities
Who owns what.
A clear line between platform and operator keeps every brand isolated and every deployment safe.
Platform owner
- ✓Infrastructure, deployment and restarts
- ✓The primary domain
- ✓Payment-provider approvals
- ✓Cross-brand oversight and economics
- ✓Tenant isolation and security
Operator (tenant)
- ✓Brand identity — logo, colours, favicon, SEO
- ✓Content, promotions and player copy
- ✓Mirror domains
- ✓Localization across 17 locales
- ✓Day-to-day operation within its scope
Ready
Considering SarLab for your brand?
Tell us what you operate and what you're planning. We'll take it from there.